In June 2012 we made an extensive readers survey to find out more about our readers.
Presented below are some of the questions and answers from the survey.
We started out by asking readers how they received the invitation to joint the inner circle or Ostrovityane as we call our inner circle.
29.4% through the magazine
29.4% through our email list
20.6% from moiostrov.com
20.6% from other sources, mainly Facebook
How many times did you visit moiostrov.com durign the last Month?
39.3% said 1-3 times
7.1% said 4-6 times
17.9% checked out moiostrov.com 7-9 times during the month of May
14.3% did not visit the site at all and was only looking at the printed magazine
How many of the last 4 issues of Moi Ostrov did you read?
4/4 was up there at 53.6%
3/4 had 25% of the answers
2/4 – 7.1%
1/4 was at 10.7%
0/4 – 3.6%
We were also interested to find out what other magazines our readers are reading and here is what they said. (We asked which other magazines did you read in the last 6 months)
64.3% Read the Fashion bible VOGUE
53.6% of Moi Ostrov readers read ELLE
53.6% Read Instyle
32.1% Read Harper’s Bazaar
35.7% Read Marie Claire
35.7% Read Psychologies
We like to be close to our readers and we asked them how they connect with Moi Ostrov except for reading the magazine.
Here is what they say:
54.2% attended one of our Parties or Events
37.5% visited moiostrov.com
83.3% are connected to us through facebook
8.3% follow us on other social media
We asked our readers who has a job related to fashion or marketing.
22.2% works in advertising
3.7% with Fashion or textile design
18.5% Retail/Showroom
7.4% Merchandising/Buying
18.5% Events
11.1% Public Relations
3.7% Publishing
55.6% non of the above
Shopping Attitudes
80% prefers to buy designer or luxury brands.
80% prefers to buy brands that reflect their personal style.
64% prefer to buy environmentally friendly products for their home whenever possible, even if they are more expensive.
48% said I’m always one of the first of my friends to try new products or services
92% said that they buy based on quality, not price.
100% said that people are asking them for shopping advice
Reader demographics in this survey
Median Age: 35
Marital Status: 60% are Married, 20% are living with a partner, 10% divorced or sepparated, 10% are single
Education: 75% of the readers are university educated, 45% have a Bachelor Degree, 25% a Masters degree and 5% a PHD
Children under 18: 65%
All responses to this survey are from Russian speakers living in Cyprus permanently or semi-permanently
Research made with Survey monkey