LACOSTE, the lifestyle brand built on its genuine sporting roots, hosted its annual desert pool party in celebration of one of the most stylish festivals in the world. LACOSTE created a fun escape and desert oasis for the 5th consecutive year. LACOSTE brought its new brand platform “Life is a Beautiful Sport” to life at the event with various on-site complimentary activations and amenities. With celebrity guests attending such as Katy Perry, Lana Del Rey, Lea Michele and Joe Jonas.*
The party was held at a breathtaking private estate conveniently located within walking distance from the Empire Polo Field, making it the perfect destination for music fans to escape the crowds.
Party-goers where invited to participate in a LACOSTE footwear DIY station hosted by Erica Domesek from P.S. – I Made This… where guests were able to customize their LACOSTE sneakers. This included bedazzling with crystals, studs, fabric sprays, markers, watercolor, beads, playful shoelaces and cute charms.
*Full celebrity attendance included: Alexandra Daddario, Allie Tills, AlunaGeorge, Ana Calderon, Ari Graynor, Brant Daugherty, Chelsea Leyland, Chris Holmes, Chord Overstreet, Chvrches, Dillon Francis, DJ Skee, Doc Hollywood/Ya Boy, Elijah Wood, Emma Roberts, Evan Peters, Galantis, Gareth Emery, Gigi Hadid, Haim, Holland Roden, Jena Malone, Jesse Bradford, Joe Jonas, Johnny Wujek, Jonathan Groff, Julianne Hough, Katharine McPhee, Katy Perry, Kellan Lutz, Kendall Jenner, Kesha, Lana Del Rey, Laura Vandervoort, Logan Lerman, Lea Michele, Mark Salling, Max Carver, Myles Hendrik, Miles Teller, Nikki Pennie, Nolan Funk, Riley Keough, Ryan Phillippe, Sean Farris, Steven Tyler, Victor Cruz, Zach Cowie, Zoe Kravitz, and many more
